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Posts Tagged Lead magnets

Top 5 applications to help your business grow for less than £50 a month

Having efficient business processes can make a great difference to your business. They help you grow through generating leads or enabling you to scale up. One of the biggest challenges small businesses or start-up businesses have though is finding the tools to help them grow which don’t cost the earth. I have spent five years trying to find the ones that work the best for me and this blog looks at the ones I use and how they fit together. I’ve included more than five, but the key ones I use are: Jotform – for creating tests and questionnaires Active […]

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Lead magnet or lead repeller – How not to attract customers

When is a lead magnet not a lead magnet? When it repels! Have you got a lead magnet? If not, why not?  It seems the world and his wife has one these days. A lead magnet is an item of value that you give away for free in exchange for some information about the person wanting that item – usually their email address. They get something of value, you get a new contact for your mailing lists and hopefully someone who is more receptive to your offerings (on the assumption they were interested in your item of value). The value item […]

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