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Posts Tagged customer retention

3 mistakes to avoid if you want to keep your customers

It hurts when you lose a customer doesn’t it? Particularly if they were a good customer. How do you avoid losing customers? This blog highlights three mistakes that can trip you up and what you can do about it. A client of mine has just sacked their bookkeeping service for making three mistakes which could all have been avoided if they had managed things better. Not only has this company lost a client, but they’ve also left someone who is extremely disgruntled and will be expressing his displeasure far and wide. And I will never recommend them to anyone else. […]

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The high street fights back!

Despite the demise of yet more large retail businesses over the last month, there are some who are getting with the programme and working out how to keep customers coming to them through clever technology or providing an inviting experience through their shops. There is definitely still a place for the high street. I’m not a big fan of shopping, but sometimes you do want to go and browse and look at the products you want to buy. Shoes, clothing, books and computers are the ones I would happily go and rummage around for. Shoes, only because I can’t be […]

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Ask not what your customer can do for you, ask what you can do for your customer

Why do organisations take us for granted? In the light of my recent experience with Sony, (including yet another highly unsatisfactory call during which it became abundantly clear that hell will freeze over before they will give me a refund) I have decided to write about the differences between good and bad customer service. 86% of customers will stop doing business with you after a bad customer service experience it takes 12 positive customer service experiences to make up for one poor one The irony is that the majority of companies say they pride themselves on good customer service. A Forrester report […]

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How to sell the way your customers want to buy

One of the key questions we ask our clients when we work with them is ‘ What business are you in?’  Most people will tell us they are the thing they sell, so for example, this week, I had ‘a financial adviser’, ‘an events planner’, ‘an accountant’, and ‘a sales trainer’. But is that really what the customer is buying? The customer using the financial adviser may be looking for help to ensure they can retire with no money worries, or the customer using the events planner may be trying to organise a surprise 50th birthday party so will be […]

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Do you know how much more business you could get from your customers?

I’m sorry if that sounds quite a mercenary question, but it’s meant with the best intentions. Not only for you and your business, but also, and as importantly, for your customers. The cost of getting new customers In business, we spend a lot of effort and money trying to get new customers, sales people are rewarded for bringing new customers into the business and probably the largest proportion of our marketing spend goes on trying to acquire new business rather than keeping the customers we’ve got, let alone thinking about how to grow our business with these customers. We’ve seen all […]

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