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Posts Tagged customer feedback

How to sell the way your customers want to buy

One of the key questions we ask our clients when we work with them is ‘ What business are you in?’  Most people will tell us they are the thing they sell, so for example, this week, I had ‘a financial adviser’, ‘an events planner’, ‘an accountant’, and ‘a sales trainer’. But is that really what the customer is buying? The customer using the financial adviser may be looking for help to ensure they can retire with no money worries, or the customer using the events planner may be trying to organise a surprise 50th birthday party so will be […]

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One really simple way of knowing how loyal your customers are using Net Promoter Score

Do you know how loyal your customers are to you? In my last blog , I talked about the importance of talking to your customers and how to implement an account management strategy for your top ten customers. This week’s blog is going to look at another aspect of engaging with your customers through customer feedback, in particular using the Net Promoter Score to assess the loyalty of your customers. There are three types of customer feedback you can actively use: Net Promoter Score In-depth interviewing of your key customers (different from the key account conversation you have with them) […]

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