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Posts Tagged Charging Correctly

Why the cheaper option is not the best option for anyone

When you’re strapped for cash it can be tempting to pay for a solution that seems to offer what you want for a ridiculously low price. When you’re strapped for cash it can be tempting to drop your prices to get business. Unfortunately either can do more damage than good. The first statement is brilliantly highlighted in a blog post I read from Dave Farmer of Lime Consultancy where he describes how he got tripped up by the Dunning-Kruger effect. ‘What the heck is The Dunning-Kruger effect?’ I hear you cry.  I didn’t know either. But it’s where incompetent people overestimate their […]

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