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Posts Tagged B2B

How to sell the way your customers want to buy

One of the key questions we ask our clients when we work with them is ‘ What business are you in?’  Most people will tell us they are the thing they sell, so for example, this week, I had ‘a financial adviser’, ‘an events planner’, ‘an accountant’, and ‘a sales trainer’. But is that really what the customer is buying? The customer using the financial adviser may be looking for help to ensure they can retire with no money worries, or the customer using the events planner may be trying to organise a surprise 50th birthday party so will be […]

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5 great on-line articles to help you get you started with social media for your business

I don’t know about you, but I find the whole world of social media a complex and confusing place. And therefore to be avoided at all costs.  Until recently, Facebook and LinkedIn have been the extent of my on-line presence. Yes, I know that makes me a troglodyte and I’ll be the first to hold my hands up and agree. But that’s all had to change and I’ve had to dip my toes (actually, it was more a full body emersion) into this arcane and mysterious world. These days, as a business, if you are looking for new clients, you […]

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