Struggling business Archives | The Chameleon Guide
Business Support & Mastermind Groups
   karen@thechameleonguide.com
   07979  866  453

Struggling business

5 reasons why having a plan is essential for your business

‘Only 3% of adults have written goals, and everyone else works for them.’ Brian Tracy Many businesses seem reluctant to plan for their business. Why is that? A client I was with a couple of weeks ago admitted he was scared to have a sales forecast for next year. When I asked him about it, he said it was scary committing to figures that he was then worried about not hitting. Which was odd, given that we’d been working off a sales forecast that I’d created for him for the last six months. And that he’d almost hit target (he […]

Read more

How to minimise the risk of late invoice payment or why won’t those pesky clients pay their invoices?

As a small business, there is always a risk our invoices won’t be paid on time. We all curse the big corporates who insist on 90 day terms or who screw our prices to the floor or stop payment because a ‘t’ wasn’t crossed. But the smaller companies can be just as bad for different reasons. Excuses I have heard for not paying: ‘I didn’t think it was important – it wasn’t that much’ ‘My son was in hospital/other variations on illness’ ‘I can’t afford to pay you until my customers pay me’ ‘I’m changing banks at the moment’ ‘The […]

Read more

How to improve your cash flow – 8 top tips

How to improve your cash flow – 8 top tips

We all know that cash is king and making sure that more if it is coming in than is going out is vital. Having a cash flow forecast is important, particularly if you have a seasonal sales cycle when you may have to ramp up production, incurring costs before you are able to sell the goods. The forecast will allow you to track where you are with your money each month and show any months where the costs may outstrip the incoming revenue allowing you to plan for the shortfall, rather than it being nasty surprise. Sound daunting? Managing your […]

Read more

Why selling on price is a bad thing (and why differentiation is a good thing)

It’s very tempting to be the cheapest because that’s what you think you need to do to win business. This blog explains why it’s not a good idea.

Read more

How to sell the way your customers want to buy

One of the key questions we ask our clients when we work with them is ‘ What business are you in?’  Most people will tell us they are the thing they sell, so for example, this week, I had ‘a financial adviser’, ‘an events planner’, ‘an accountant’, and ‘a sales trainer’. But is that really what the customer is buying? The customer using the financial adviser may be looking for help to ensure they can retire with no money worries, or the customer using the events planner may be trying to organise a surprise 50th birthday party so will be […]

Read more