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Webinars, Fairies and Unicorns – the Myths

If you’re a business owner, particularly one in the first few years of your business, like me, you’re probably looking for solutions to a number of different problems to help your business grow. And solutions that don’t cost a great deal of money because we don’t have infinite resources. The curse of free content The internet is a blessing and a curse in this regard. There is so much ‘free’ stuff out there, that you probably could glean the answers, but you’d have to search a lot and connect a lot of dots before you get anywhere. Or you buy […]

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5 great articles to help with social media for your business

I don’t know about you, but I find the whole world of social media a complex and confusing place. And therefore to be avoided at all costs. Until recently, Facebook and LinkedIn have been the extent of my on-line presence. Yes, I know that makes me a troglodyte and I’ll be the first to hold my hands up and agree. But that’s all had to change and I’ve had to dip my toes (actually, it was more a full body emersion) into this arcane and mysterious world. These days, as a business, if you are looking for new clients, you […]

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Lead magnet or lead repeller – How not to attract customers

When is a lead magnet not a lead magnet? When it repels! Have you got a lead magnet? If not, why not?  It seems the world and his wife has one these days. A lead magnet is an item of value that you give away for free in exchange for some information about the person wanting that item – usually their email address. They get something of value, you get a new contact for your mailing lists and hopefully someone who is more receptive to your offerings (on the assumption they were interested in your item of value). The value item […]

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